I’ve been sitting with a question lately — one that caught me a bit off guard.

A friend helping me refresh my coaching website asked, “Are you retired and just don’t want to admit it? Maybe you just want to be a content creator!”

I laughed — but the truth behind her question hit home. Because honestly, I’ve been feeling a shift. For the last three years, I’ve been building, striving, doing all the things that are supposed to lead to success — a career, a coaching business, a website, a plan. But somewhere along the way, something changed.

I realized…I don’t actually want a “business”, at least not in the traditional sense.
I want a life that feels authentic.
I want to be of service in ways that are natural, joyful, and real. I want to listen, connect, and show up for others in the way they need me to show up.

Am I still a coach? YES! Am I here for you? YES!

I’m redefining how I go about it and skipping the usual ways of running a business.

I’ve noticed how attached I am to finding my purpose. I seem to want to label it, define it, and sum it up into a nice elevator pitch.

What I also know is that I DO NOT LIKE labels and I don’t buy into the old ways and the “shoulds”. None of it works for me anymore. I know I’m not alone. It’s a running theme in many conversations I have had of late.

Where does that leave me and anyone else who wants to jump on “the old ways don’t work anymore” bandwagon? I’m mostly talking about running a business - the likes, the follows, the income, the optimum # of clients. You can apply “the old ways don’t work anymore” theory to just about everything these days, though.